In the tranquil settings of rural Britain, there exists a significant challenge that often goes unnoticed—digital connectivity. Ensuring equitable digital access across all areas is a pressing issue, affecting the day-to-day lives and long-term opportunities for those living in the countryside.

Kerry Booth, Chief Executive of the Rural Services Network, addressed this very issue on a recent episode of the Social Footprint podcast. The discussion revolved around the essential need for improved digital access in rural areas and the vital role it plays in the modern world.

The Challenges of Digital Exclusion

Rural areas are frequently characterised by their picturesque landscapes and peaceful environments. However, rural areas often lag behind in terms of digital infrastructure. The lack of high-speed internet and limited access to digital technologies result in what is known as digital exclusion. This exclusion is not merely an inconvenience; it has far-reaching implications for education, healthcare, business, and overall quality of life.

Without adequate digital connectivity, rural residents face difficulties accessing essential services, participating in online education, and benefiting from telehealth services. Businesses in these areas also struggle to compete in a digital marketplace, hindering economic growth and innovation.

The Rural Services Network's Commitment

Recognising these challenges, the Rural Services Network (RSN) is committed to advocating for better digital connectivity in rural communities. As Kerry Booth emphasised, the RSN is actively working to ensure that these communities are not left behind as the UK advances towards a digital-first approach. This involves lobbying for investment in digital infrastructure, promoting digital skills training, and highlighting the specific needs of rural areas to policymakers through advocacy and the Winning the Rural Vote campaign.

Bridging the Digital Divide

In the Social Footprint podcast, Kerry Booth elaborated on the strategies and initiatives that the RSN is implementing to bridge the digital divide. These include:

-  Advocacy for Infrastructure Investment: Pushing for government and private sector investments in high-speed broadband and mobile networks in rural areas.

- Digital Skills Training: Offering programs and workshops to equip rural residents with the necessary digital skills to navigate the online world confidently.

- Community Engagement: Encouraging local communities to participate in digital initiatives and providing support to local businesses to enhance their digital presence.

The Path Forward

The journey towards full digital connectivity in rural areas is ongoing, but significant strides are being made. The RSN's roadmap to better digital connectivity outlines a comprehensive plan to tackle this issue head-on. By focusing on infrastructure, skills, and community engagement, the RSN aims to create a future where rural communities can enjoy the same digital opportunities as their urban counterparts.

For those interested in learning more about this critical issue and the efforts being made, we highly recommend tuning into the Social Footprint podcast. Listen to Kerry Booth's insights and discover how you can be part of the movement to empower rural communities with the digital tools they need.

Watch here:

- You can also listen to the podcast here

By working together, we can ensure that rural areas are not just picturesque but also digitally inclusive, vibrant, and thriving.