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England's National Parks and Areas of Outstanding Natural Beauty contribute more than £20bn each year to the economy, says a report.
Far from being sleepy backwaters, National Parks and AONBs generate a similar amount to Birmingham, says the study.
The publication 'So much more than the view...' also highlights the wide range of other benefits these areas provide to society.
More than two thirds of people in England live within half an hour's travel of a National Park or Area of Outstanding Natural Beauty, which cover a quarter of the country.
AONBs and National Parks welcome more than 260 million visitors who spend in excess of £6bn and support thousands of jobs and more than 85,000 businesses.
They provide a base for businesses that rely on a high quality environment; creative and sporting inspiration; homes for wildlife and people; food and drink; and life enhancing experiences for millions of visitors of all ages.
Jim Bailey, chairman of National Parks England, said: "People are passionate about National Parks and AONBs and care deeply about their future.
"Those who visit, live or work within, these special landscapes, experience and enjoy the range of benefits that they provide for people and wildlife.
"They may not realise that these dynamic, living landscapes underpin the economy and the health and wellbeing of society and that all these benefits come at less than £1 per person a year."
Similarly, AONB Partnerships and Conservation Boards work to promote sustainable rural economies that conserve and enhance the natural environment for the benefit of everyone.
Philip Hygate, chairman of the National Association for AONBs, said: "Together our volunteers put in over half a million days' work each year to help keep these places special and accessible."
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