The Rural Coalition urges political parties to address rural challenges to gain ground among countryside voters 

10 July 2023: Rural England’s population of 9.7 million risk being left further behind after the next general election if the political system continues to ignore the systematic inequalities facing rural communities and businesses, warn leading rural organisations.  

The Rural Coalition, an alliance of thirteen national organisations who champion a living, working countryside, has set out an urgent appeal for all political parties to empower rural areas in election manifestos to improve the prospects and opportunities for rural businesses and communities.  

With rural areas a key battleground at the next general election the Coalition urges politicians to address the needs and potential of rural areas and  ensure they are treated fairly with  the rest of the country.  

The roadmap, ‘A better future for rural England: An opportunity for change’, sets out nine policy principles to address the structural inequalities and weaknesses facing rural areas and the people who live and work in rural England. 

Rural areas have long faced the challenges of failing infrastructure, poor connectivity and unfair funding systems that do not take proper account of the additional rural costs associated with delivering essential services, including healthcare.  

That is why the Rural Coalition is calling on the next Government to implement the Coalition’s vision for rural England, including: 

• Produce a comprehensive rural strategy – create a cross-departmental strategy for rural England to deliver sustainable growth for communities and businesses. 
• Ensure fairer funding – revise funding metrics used to allocate funds for public services to address the systemic gap between urban and rural public funding. 

• Invest in rural infrastructure – upgrade capacity and resilience of the electricity grid; invest in reliable digital networks and create fit-for-purpose rural transport networks.  
• Adapt and mitigate for climate change – launch a coordinated approach from government and agencies to address the challenges posed by climate change.  
• Create a prosperous rural economy – invest in skills and retraining to increase economic diversity and attract new businesses.  
• Rural proof the design of services – develop service plans that avoid a one-size-fits-all approach and ensure accessibility for rural communities and businesses. 
• Deliver services locally – deliver services at as local a level as possible to ensure they meet local needs and are readily available to the community. 

• Empower the voluntary and community sector – enhance support and funding for the voluntary and community sector to help deliver vital facilities and services.  
• Devolve decision-making powers – devolve decision-making and responsibilities to the most local level, so services are tailored to rural needs. 

Chair of the Rural Coalition, Margaret Clark, said:  

“Nearly 10 million people live in rural England, more than in Greater London. They should not be unfairly disadvantaged simply because of geography, but must have fair access to jobs, to housing and to basic services.  

Rural communities will play an important role in choosing who forms the next government. Addressing their needs and potential means a sea change in the way rural areas are perceived and treated. Achieving the economic and social growth envisaged will only prove possible with sustained effort across government to tackle the challenges of structural inequalities, fragile infrastructure and economic weaknesses which hold back rural areas.” 

Kerry Booth, the Chief Executive of the Rural Services Network, a member of The Rural Coalition, is backing the roadmap:

“It really is quite simply, those in power are missing a huge swathe of voters purely through a lack of understanding about what rural really is.  Simply adding the word to a strategy or policy doesn’t address the real needs of our rural communities.  Politicians need to understand that they must view rural in the same way they view urban and respond to the needs in a specific way.  There isn’t a one-sized fits all approach.” 

The full roadmap, entitled ‘A better future for rural England: An opportunity for change’ is available here